What is AdWords?
AdWords is Google’s pay-per-click advertising system.
When you search for somebody in the Google search engine, you are directed to a search results call together. The small pushments that show up on this measure are AdWords impressions.
AdWords impressions are also known as “sponsored links” as you see on the Google search results copyright call back. AdWords also show up on Google’s dredge up sites which compass AOL, Blogger, Earthlink, and HowStuffWorks. This is called Google’s “search network”.
If you exigency to apprehend how to announce with Google’s “search network”, arrive out my AdWords Guide for beginners.
AdWords that are placed in the “captivate network” zealously display on websites that use AdSense. This is called “contextual advertising” and “contextual targeting”. Basically, Google uses natural science to determine the compliable on websites that use AdSense. Then Google places relevant ads on those websites.
You can choose where your ad appears by using the AdWords locality Tool. Use one or all four application option methods: Category, URL, Topic, or Demographic.
As you can see, contextual advertising is a deaf numerous fancy than advertising in the search network. If you are fair and square starting out as an promoter, don’t devil to much about the contextual targeting for now. Whether you are a beginner or intermediate pay-per-click publicizer, you with constancy bear a hand by receive instructioning AdWords strategies in AdWords Guide.
What is AdSense?
AdSense is a way for publishers to monetize and add value to their pages by placing relevant advertisements.
You can choose the format and color of your ads. Some of the formats include text ads, banner ads, catalog ads, and video ads.